Edmonton soccer darling Alphonso Davies has been crowned the most influential Canadian sport star, based on Instagram statistics, including number of followers and engagement.
Davies plays for Bayern Munich and the Canadian national team.
The study, conducted by online gambling company PlayOJO, ranked the top 10 Canadian sports stars.
Davies, 22, has over 5.4 million Instagram followers, a 3.2 per cent engagement rate and 173,000 average likes per post.
“Phonsie, especially, is a wonderful news story, both in terms of his upbringing — coming in as a refugee — growing, in terms of the Canadian soccer community, and going and playing for Bayern, is awesome,” said Gilles Prefontaine, a marketing instructor at NAIT’s JR Shaw School of Business.
Prefontaine says soccer has a more global reach than some other sports.
“Being Canadian, we often think of hockey, and that’s because it’s part of our culture, it’s part of our DNA. But we also have to remember that many of these athletes are going to draw from international groups. And so many of the sports that have much larger international volumes will naturally have a bigger impact in terms of that number of followers.”
The study estimates Davies also has the highest potential earnings per sponsored post — an estimated $87,176 per post and $113,424 per reel.
With that power, Prefontaine says, comes responsibility.
“When someone with that kind of notoriety can change behaviour and turn around and influence potentially whole generations of individuals to consume something or do something very different, there is a certain amount of accountability,” he said.
Retired MMA fighter Georges St-Pierre, 42, is ranked second, with over 4.4 million followers, but a lower — 0.6 per cent — engagement rate.
In third place is Ontario’s Tristan Thompson, who has played 12 seasons in the NBA. Thompson has over 3.9 million followers and gets an average of 170,000 likes per post.
Rounding out the top 10 are Shai Gilgeous-Alexander (basketball), Genie Bouchard (tennis), Andrew Wiggins (basketball), Adam Copeland (WWE), Jamal Murray (basketball), Vladimir Guerrero Jr. (baseball) and RJ Barrett (basketball).
Davies’ story is well known. Born in a refugee camp in Ghana to parents who had fled the civil war in Liberia, Davies came to Canada when he was five.
In July 2016, a 15-year-old Davies left his home in Edmonton to pursue a professional soccer career.
He signed with the Vancouver Whitecaps, becoming the third-youngest in history to sign an MLS deal. Two years later, the Whitecaps agreed to sell Davies to Bayern Munich in a then-record MLS deal, worth possibly in excess of US$22 million.
Davies, then 17, finished out the season with Vancouver before officially joining Bayern in January 2019.
When it comes to Team Canada, he was just 16 when he made his senior debut for the country in June 2017 against Curacao, becoming the youngest men’s player in Canadian team history. He had obtained his Canadian citizenship the week before.
Davies has since become the face of Canadian men’s soccer, on and off the field. In June 2018, he opened Canada’s presentation to the FIFA Council in Moscow as part the joint North American bid, along with the U.S. and Mexico, to host the 2026 World Cup.
His social media accounts are followed by a legion of fans. He has 6.6 million followers on TikTok, 5.1 million on Instagram and 472,800 on Twitter. air jordan 1 low yellow white, air jordan 1 pink gum, air jordan 1 retro sale
